Check out NITI Aayog 1 Crore Prize from Central Governement. As a further step to encourage Digital Online Payments in India, NITI Aayog is planning to award 1 Crore Prize Money. NITI stands for National Institution for Transforming India. Every week, there will be a lucky draw and winners will be awarded Rs.10 Lakhs as Prize Money by NITI Aayog Organisation. This comes days after Central Government has announced the demonetisation scheme in India.
How NITI Aayog Awards 1 Crore Prize
Based on a person’s transaction ID, there will be a lucky draw every week. Also, at the end of the program, there will be a super lucky draw and the winner will be awarded Rs.1 Crore prize money.
All the transactions made at POS (for example retail shops, petrol bunks etc) are eligible for this 1 Crore Prize Money.
Brief History of NITI Aayog
The National Institution for Transforming India, also called NITI Aayog, was formed via a resolution of the Union Cabinet on January 1, 2015. NITI Aayog is the premier policy ‘Think Tank’ of the Government of India, providing both directional and policy inputs.
While designing strategic and long term policies and programmes for the Government of India, NITI Aayog also provides relevant technical advice to the Centre and States.
At the core of NITI Aayog’s creation are two hubs, Team India Hub and the Knowledge and Innovation Hub. The Team India Hub leads the engagement of states with the Central government, while the Knowledge and Innovation Hub builds NITI’s think-tank capabilities. These hubs reflect the two key tasks of the Aayog.
This is not the first time that NITI Aayog has started a program like this and awarding Rs.1 Crore as prize money for digital transactions in India.
NITI Aayog is also developing itself as a State of the Art Resource Centre, with the necessary resources, knowledge and skills, that will enable it to act with speed, promote research and innovation, provide strategic policy vision for the government, and deal with contingent issues.
Conclusion : 1 Crore Prize from NITI Aayog
The internet penetration in India is quite low and so is the digitisation of transactions. Especially in rural areas, the statistics are very disappointing. The 1 Crore Prize money by NITI Aayog was targeted at Rural and Semi-Urban areas in India.
The primary goal of this program is to encourage and drive people towards making digital transactions.